Selling Pressure Washing

Selling pressure washing is like selling anything else. You should approach your prospects with a list of advantages to using your service. It helps to have a book of before and after pictures. If you don't currently have one you can put one together by washing things for people at a discounted rate or washing for tax exempt organizations and using it as a tax exemption. You can wash for friends, relatives and even for yourself to give you a larger picture portfolio. When you approach someone to sell him or her on your service you should be ready to demonstrate how this service can be financially beneficial. Examples: " If you hire me to clean your parking areas your floors will stay cleaner because people won't be tracking grease in on your freshly cleaned carpets and there will be a lesser chance of someone slipping on a grease spot and suing you as a result.” "When I finish cleaning your awnings your store will have greater eye appeal and the awnings will last longer.” "To attract more customers you should hire me to give your store front a facelift." "Face it, nobody wants to enter a place of business that looks dirty from the outside."

I'm sure that you can see where I'm going with this line of thinking. Each statement tells the potential customer that he has a problem and offers a solution to that problem. If you will approach your potential customers from this angle you will be successful. Remember like many other things that you do in life selling is a numbers game. The more people you approach, the better your chances of closing a sale.

Remember when you are making sales calls at a place of business the receptionist is the first line of defense. This person is being paid to keep sales people from bothering other people who work there. You will need to figure a way to bypass this person unless they know you and will let you through. One way to do this is to find out ahead of time who you need to see {such as the warehouse foreman} and enter by the warehouse door instead of the front door.

As a business owner you need to take advantage of every opportunity to increase your sales volume, doing this will sometimes require that you merge your professional and your personal lives to take advantage of these opportunities as they arise. An opportunity to make a sale may present itself in church, or at the theater. Just be prepared to rise to the occasion.

In your preparedness kit you should always have business cards. Your cards should tell who you are, what you do and how you may be reached. When designing your business card be sure that you include your mailing address and your area code along with your phone number. This will give the potential customer enough information to contact you when the need arises. Another item for your preparedness kit would be a list of references and a “Before and after” photo album.

Your photo album should consist of before and after pictures of the different types of work that you have done. You will also want to include any letters of recommendation that you may have. {Don’t be afraid to solicit these letters.} Other good items to have in your album are proof of insurance, and any training certificates that you may have. Don’t discount the value of training certificates. To many people this is proof that you know what you are doing. It’s like having a Diploma; it will open doors for you. What you do once you get in is up to you. Certification in some fields will also help you to get better insurance rates. You can contact organizations such as the Power Washers of North America and the International Kitchen Exhaust Cleaning Association for help in this area or you may call Powerwash.com for help in this area 1-800-433-2113.